Pricing

Priced per brand, not per seat.

Most tools charge you by the login. We charge by the unit of value: a brand with a point of view. Add seats freely — the work isn't done by the most logins, it's done by the clearest doctrine. Annual billing saves two months.

Direct
$599/mo
$499/mo billed annually · save two monthsOne brand, doctrine-driven end to end.
  • Voice spec, category position and point of view, per brand
  • On-doctrine newsletters and blog posts
  • Publish to WordPress and HubSpot CMS
  • ESP-ready newsletter export
  • Add brands as you grow
Start free
Agency
$999/mo
$899/mo billed annually · save two monthsEverything in Direct, across a client roster.
  • Client → brand hierarchy, grouped and scoped
  • A separate doctrine for every client brand
  • Run portfolios and retainers from one workspace
  • Publish and distribute for every client
  • Built for agencies that refuse to be commoditized
Talk to us about your roster
The model

Why per brand, not per seat.

A seat is a cost center. A brand with a point of view is where value is created. Per-seat pricing punishes you for adding the colleague who should be in the tool; per-brand pricing lines our price up with the thing you actually care about — each brand sounding unmistakably like itself. Bring the whole team. Pay for the brands.

Common questions

The fine print, plainly.

A brand is one doctrine: one point of view, one voice, one category position. Most companies run one. Portfolios and agencies run several — each gets its own.

No. Add as many people as you want. We price by brand, not by login.

Annual billing is priced lower per month — effectively two months free — in exchange for a yearly commitment. Monthly bills as you go.

Yes. Start with one and add brands as you grow, on either plan.

No, by design. We format newsletters for your email service and you send them; visuals come from your own upload and brand library. Your list and your brand stay yours.

Yes — start free, no card. Codify your doctrine and publish your first on-point post before you pay anything.

Different is better than better

Start with one brand. Free.

Codify your doctrine and publish your first on-point post before you pay anything. No card.